Domain Authority (DA) is a metric created by Moz that forecasts how effectively a website will rank on search engine result pages (SERPs). It ranges from 1 to 100, with higher scores signifying a stronger ability to rank. Domain Authority (DA) is not a metric directly used by Google; instead, it’s a comparative measure crafted by SEO professionals to gauge a domain’s potential for ranking.

Domain Authority and the Various Factors Involved in Its Calculation

Domain Authority is calculated using a machine learning algorithm that evaluates multiple factors, including:

1. Linking Root Domains: Refers to the quantity and caliber of distinct domains linking to your website..
2. Total Number of Links: The overall number of inbound links, both high-quality and low-quality.
3. MozRank and MozTrust: Metrics that measure the quality and trustworthiness of linking sites.
4. Site Structure and User Experience: Factors like website speed, mobile friendliness, and ease of navigation also play a role.

These elements are combined into a single DA score, which is then normalized to ensure consistent results.