Content Marketing
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Best Content Marketing Company in Chennai
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The world is at the finger-tips of those who hold good content!
When we put all traditional and newer forms of marketing in a chart, we know content marketing accurate tips towards the advanced side. It is a form that gains consumers' attention in return for great relatable content which is appreciated, liked, shared, and engaged with.. Usually, a traditional method of marketing would offer a consumer service that the brand wants to sell, but in this case, the content tells what your brand and once that content gathers the consumer's attention it carefully places a product proposition within the content itself.
The process of content marketing includes researching, planning, crafting, publishing, and sharing that content across multiple channels and platforms that can help reach the content its true potential. Because the content is king, distribution is the queen.
WHY GO FOR CONTENT MARKETING?
In today's competitive online space, any content that interrupts the experience of the consumer is no longer considered an advertisement; it's a pop-up that is meant to be skipped. The key to creating great advertising content is to tell a story through inbound marketing strategies and seamlessly integrate products or services.
1) Creating awareness (industry and product) in consumers' mind space and heart space.
2) Scratching beneath the surface and building meaningful customer relationships.
3) Shifting the consumer behaviour from a group of brand loyalists to an evangelist community
4) Building true brand values and increasing brand recall
5) Initiating organic, healthy, and original conversations around the brand.
WHAT ARE THE TYPES OF CONTENT MARKETING?
While content marketing is a vast area, as a digital marketing agency we understand the need for dissecting different strategies. Each of these verticals plays a unique role in the lives of both a brand and a consumer. So, without further ado let's jump into the most popular types of content marketing that exist today.
In the digital world, the future is dynamic content or video. Consumers interact with the video content of the brands they are interested in. Video content marketing allows you a span of time to visually show your brand's story or a particular product's offerings or build Reasons To Believe. As more and more netizens tend to watch video content, it's natural to explore this type of content marketing.
You can use this style of content marketing to talk about your brand's values and create a manifesto. A great example of this can be how Nike uses its video content to not show the benefits of wearing Nike shoes, but the feeling associated with those who wear similar shoes.
Another way of using video content marketing can be to talk purely about product benefits. An example of this can be how apple utilizes its videos. It shows beautiful product shots of an iPhone, talks about all its features, and then ends the video with its tagline.
Essentially, there is no hard and fast rule to ace video content marketing, just defining a space that's correct for your brand and your consumer's experience with the brand.
