River Salon and Day Spa reached Fueldigi Marketing for their premium wellness spa and salon center promotion in the market. At the first stage, we conduct an analysis process of the client’s business and create awareness based on the client’s requirements. Their professional spa centers are located in 10 branches in major cities in Tamil Nadu and Bangalore.
The client needs to strengthen their online presence, generate consistent leads, and enrich their brand identity. We plan a high-standard strategy to drive more sales from their locations like Chennai, Bangalore, Coimbatore, Vellore, Tirupur, and Trichy.
Business Challenges:
Majorly Spa and Salon-based clients faced intense competition in the local search results. River Salon and Day Spa also faced the same situation in local search and online visibility. We implemented strategies for visibility in local search results. We focused on multiple cities in a unique way. Lead generation from digital platforms, socila media visibility, enhance website UI and UX for better conversion flow, and internal operational process for handling the business efficiently.
Our Digital Solutions & Enactment:
We addressed the challenges with a comprehensive 360-degree solution. We build a website for user experiences, SEO, social media management, paid advertising, and an easily manageable portal of ERP software to handle details completely.
- Website Design & Development: We support the client with website design and development at the initial stage. We structure the site with a user-friendly, mobile-responsive user experience, clear call-to-action, payment integration with SEO-optimized service pages. We focus on each service and are city-oriented.
SEO Services: We successfully achieved organic visibility with strong SEO performance by focusing on city-wise pages and services separately. Fueldigi targets high-volume keywords like massage center, spa services, and body massage with a clear format of on-page optimization, technical SEO improvements, quality content, and continuous monitoring. We ranked the keywords in the first position on the first page in all cities. It increases the enquiries and revenue for our clients.
Paid Ad: With the continuous organic traffic, we implement paid ads for an additional boost and results for our client. By optimizing the ads, we targeted location-based audiences with keywords, landing pages, and continuous monitoring of ad performance to deliver quality clicks, conversions, and more. With more than 3 quarters of campaigns gaining consistent enquiries and quality leads.
Social Media: Social Media Management plays a major role in their branding and wide promotion on various platforms. We focus on Facebook and Instagram to target audiences and create awareness and engagement about the brand’s services. This wider approach brings the page strength, audiences’ trust, and increases sales via social channels.
Custom ERP Software: We offered the ERP software support to assist their business operations smoothly. This feature takes their workflow support, data handling, reporting, and tracking leads. This helped simplify processes, improve coordination across locations, and enhance operating efficiency.
FuelDigi Marketing’s Results & Business Impact
Fueldigi executes services like SEO, Google Ads, Social Media Marketing, Website Design and Development, and ERP support through the combined process of marketing support, River Salon, and Day Spa’s digital business growth. The continuous online presence boosts the brand’s visibility, trust, credibility, and smooth internal operations. For the long-term ROI on your business, you need consistent marketing. We, Fueldigi, support flawless marketing through current trendy marketing strategies.
Conclusion:
Through a case study, understanding the current trend and continuous marketing support helps scale up your business. Get in touch with Fueldigi Marketing for measurable results, consistent growth, and long-term value for your business.