In the modern digital marketing arena, keyword research is not just a crucial aspect of search engine optimization (SEO); it has become the core of SEO activity as well.
Regardless of whether you want to revamp your existing website with a fresh content strategy or craft a brand new site, you must make use of the most relevant keywords for drawing the attention of visitors and earning consistent traffic.
Amidst the several keyword research tools available, conquering your specific SEO needs by using the right tool is crucial for entrepreneurs and digital marketing agency in Chennai
The Top-Rated Keyword Research Tools
Considered one of the easiest keyword research tools among bloggers, SEMRush has the potential to offer much more than mere researching keywords. In addition to finding keywords using a seed keyword, you can perform keyword gap analysis and find unique keywords that help your competitors to drive traffic as well.
The simplest of modern keyword research tools, SEMRush has a huge database of more than 46 million domains and 120 million keywords.
- Moz Keyword Explorer
Easy-to-use and capable of providing out-of-the-box keyword recommendations, Moz Keyword Explorer tool includes all the best features you might need in an innovative keyword research tool. It includes two unique data points as well.
Organic CTR score that demonstrates the number of expected clicks
Priority score that is a blend of varied factors used to suggest keywords
Moz offers SEO keyword generator, keyword research tools, and link analysis. Moreover, tutorials and training webinars are available too.
- Google Keyword Planner
A product of Google, Google Keyword Planner enjoys the privilege of being reliable and genuine. This free keyword research tool is one of the most popular tools in the present digital marketing setting. It is integrated with Google AdWords; you must first create an AdWords account to make use of this tool.
Providing extensive information on Google, this tool helps marketers to pick just the right keywords relevant to a specific business. The following are the exclusive features:
Insights into the frequently searched keywords
Information about changes in the search pattern
Data about the advertising budget for each keyword
KWFinder, the unique tool, works by making use of three different ideas. It includes suggestions, autocompletes, and questions. Data filtering in KWFinder is comparatively easier than other tools. With the aid of accurately laid out search volume, this tool is capable of providing all the data required by users.
Used by SEO experts and top marketers, this tool is trusted by the leading brands of the world such as Alexa, Adidas, and Deloitte. It presents quality features in easy to use manner. You may opt for the free or premium version.
- Ahrefs Keyword Explorer
Ahrefs Keyword Explorer has a database of over 7 billion keywords and is a popular tool today. It provides remarkable features such as clickstream data, which is capable of showing how many clicks are obtained from search engines.
Ahrefs crawls and stores the largest third-party database of search queries. This ensures that you get the accurate and most extensive data for your research.
- Keyword Surfer
A free keyword research Chrome extension, Keyword Surfer allows users to check the keyword volume as well as the keyword CPC at the SERP page itself. It is brought to you by SurferSEO, an SEO content optimization tool.
With several feature-rich tools, this free tool proves to be a great addition to effective content marketing efforts Best SEO Services in Chennai
An effective keyword research tool for AdWords, SpyFu can be used for an endless number of projects, exports, and searches. It enables you to search for your competitors and download their keywords too. This facilitates learning your competitors’ SEO and PPC tricks and tactics.
SpyFu provides recommendations that help to drive clicks to your campaigns. Its functionalities for filtering by search volume, SEO difficulty, CPC, and the number of advertisers are very useful to marketers.
Ubersuggest is an excellent tool for growing your organic SEO traffic. It helps to generate more suggestions and provides a keyword tool. This tool includes functionalities for content ideas, keyword suggestions, and backlink data. The following are the key features in Ubersuggest:
Hundreds of suggestions and several long-tail keywords
Backlink data feature
Historical data, top keywords, and top pages
LongTailPro is an innovative and popular cloud-based software for a keyword research tool. It is a paid keyword research tool that assists in finding amazing keywords for your niche sites. In its ‘platinum’ version, a detailed keyword analysis feature is available.
It offers a competition checker as well, making it easy for you to select the right keyword. This tool enables you to identify keywords that are undiscovered by other tools.
The all-inclusive Serpstat tool provides winning keywords along with features such as keyword research toolbar, rank tracking, website analysis, backlink analysis, and site audits. It also provides a list of profitable and proven keywords used by your competitors. The features include:
Identification of the most relevant pages to particular queries
An easy-to-use graph that shows the fluctuation of users ‘interest in a specific keyword
Possibility to discover international data for identifying keywords specific to targeted countries
- Google search console
Using this tool, you can find opportunities within your chosen keywords. For businesses that already have existing search traffic, Google Search Console proves to be very helpful in finding out their average Google positions, click-through rate and impressions google AdWords service in Chennai
Google search console also gives you suggestions and data points to resolve SEO issues that exist without your knowledge. It enables you to look at Google’s view of a blog.
KeywordRevealer helps to reduce the time for uncovering low-competition keywords significantly. Upon discovering your keywords, you may view the difficulty score for each term and also analyze the competition for ranking on the Google ranking page.
Allowing you to check domain availability for each term, it also helps to discover uncovered long-tail keywords.
LSIGraph is a free tool that allows you to find LSI keywords that emphasize content optimization. Google makes use of latent semantic indexing (LSI). LSI keywords are words that can be found together frequently as they share the same Best content marketers in Chennai
The major benefits of this tool are that it is simple and easy to use, free, fast, and has a clear interface.
There’s no dearth of keyword research tools. You must consider the various options and features of each one before selecting the one that fits your specific requirements appropriately.