When we put all traditional and newer forms of marketing in a chart, we know content marketing fairly tips towards the newer side. It is a form that gains consumer’s attention in return of great relatable content which is appreciated, liked, shared and engaged with. Usually a traditional method of marketing would offer a consumer a service that the brand wants to sell, but in this case the offering is content and once that content gathers consumer’s attention it carefully places a product proposition within the content itself.
The process of content marketing includes researching, planning, crafting, publishing and sharing that content across multiple channels and platforms that can help reach the content its true potential. Because if content is king, distribution is the queen.