Case Study For River Day Spa

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River Salon and Day Spa was established in the year 2011. It is in the business of beauty treatment through body scrubs, massages, and facials. Luxurious spa massage services, beauty, and bridal services have been the major business of River Salon and Day Spa. The first branch of the business was opened in Chennai and slowly they have branched to other cities of Tamil Nadu.

The trained staff who are beauticians and healers are trained on the art by some of the best in the industry. They have in-house trainers from Bali to train new and existing recruits on the art of giving massages.

Around six years back River Salon and Day Spa got into a business agreement with Fueldigi Marketing Company for digital marketing services. The digital presence of the company has seen an ever-increasing rise and which has made the presence of business felt in the digital world. There has been a steady rise in the number of outlets opened by the River Salon and Day Spa owners due to the rise in the demand for their services. The business which had started with a single branch in Chennai have their footprints in Porur, Alwarpet, Vellore, Egmore, and Dubai. Many Luxurious hotels have River Salon and Day Spa outlets to entertain and offer a luxurious spa and massage facility for their guests. The demand for more outlets has seen a consistent rise.

Client Name: River Salon and Day Spa

Project Type: Personal Care Services (In the area of relaxation and cosmetics)

Website URL:  https://www.riverdayspa.com/

Technology: WordPress

Major Services Offered by the client River Salon and Day Spa
  1. Massages
  2. Body Scrubs and Wraps
  3. Hair Treatment and Styling
  4. Salon Services
  5. Bridal Makeup and Special Facials

Massages: The massage service given by River Salon and Day Spa is all about natural healing and getting over the natural aging process of a human being. The massages help people to eradicate the toxins present in the body and the different kinds of pain in the muscles and joints which troubles people in everyday life. Massages help in the exfoliation of the skin which takes away the dead skin and allows the new skin to shine and the person looks lively and bright. Massages help a sleep deficit person to get good sleep naturally which helps in bringing down blood pressure and increases the blood flow in the body.

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Body scrubs and wraps: Scrubs and wraps are good for the body as they liven up the skin and as they are made up of naturally occurring fruits and oils, they have a medicinal effect on the body which helps them in many ways. Scrubs and wraps even work on aging skin and sunburns by taking away the dead skin on the top layer and moisturizing the skin. After such treatment, the skin looks young and healthy.

Hair treatment and Styling: The Salon services of the spa are well known. The stylists master the art of the latest haircuts and styling which is one of the main attractions of the spa and well known between the younger generation and style freaks of the society. The stylists possess magic in their hands which they display their art as per the demand of the customer. Cutting of locks, streaking of hair and rebonding of hair are some of the services offered at Riverday Salon and Day Spa.

Salon Services: People around the city turn up for waxing, threading, manicure, pedicure, bleaching and Mehandi are some of their major services. The clients receive a manicure and pedicure service which relaxes the hand and feet of the client. It helps in the blood circulation of the body and the latest nail art brings up the fashion quotient of the customer visiting the spa.

Bridal Makeups and Special Facials: River Salon and Day Spa offer special services to their customers on their special days of marriage, anniversary, or any occasion of honor. The bridal artists take care of the make-up and skin treatment for the day of the marriage and all-important occasions for which they have been booked. The latest trends are followed for such make-ups and the bride and groom relax in the spa getting ready for their lifetime occasions with the help of artists who work immaculately on their skin and style.

Fueldigi Marketing Company Services for River Salon and Day Spa

  • Search Engine Optimization 
  • Google AdWords 

Our strategy

SEO approach for our client. 

  • We organically improve the traffic:

    To organically improve the traffic, we provide useful content for the target audience looking for information about particular services or goods. We provide maximum visibility to your website through the SEO content we provide on the website and blogs which helps in the website ranking of Google, Bing, and Yahoo.

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  • We make URLs user-friendly:

    Our URLs are user-friendly and easy to remember for people. This makes revisitation to the website easy. This helps the people searching the net to understand what kind of content is stored on the website.

  • Optimized our client's site by including keywords with accurate content:

    Search engines search the content basis the keywords placed in them. The search engine searches for queries the right usage of keywords helps in improving the traffic to move to the website and searches queries due to which the organic visibility of the page increases.

  • Wrapping the H1 and H2 tags with appropriate keywords based on their particular business:

    The H1 tag is the most important tag which decides the main subject matter of the content. The H1 tag has higher visibility and needs to be used meticulously to get a higher ranking by the search engine. The H1 tag is usually the title of the page.

    The H2 tag is usually the subtitle which is a sub-topic that takes the traffic to a certain sub-topic searched by the person surfing the internet.

  • We use images to optimize the site visibility of both users and the search engine Google:

    While using the image for file optimization it is important that the right kind of image is used with the correct file format. Optimized images should be used along with informative file names. The thumbnails should be separated from the main picture and sitemaps needs to be created. By using the relevant links, it helps Google to find and understand relevant data clearly.

  • We make structured data code to optimize the search of separate categories pages. Google searches for structured data which explains what a certain website is all about. Rich snippets in the content help in improving the click-through rate.
  • We always, monitor our client’s Lost links and recover and rectify the queries without losing the speed in SERPs.  
  • We find crawl and index errors on the website on each page find new URLs, and produce perfect results for our clients. 
  • We explore different decisions doing better than the version which our client has already explored. 

Google AdWords or Pay per Clicks

Our dream is to gain the best business for our clients. 

  • AdWords campaign is run by us for our clients to find accurate customers for them.
  • Our content contains proper and exact matched keywords. 
  • We make list to target the audience with a perfect plan of action. 
  • We analyze client queries with tools.
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  • We draft CTA, keywords research, and test them. 
  •  We create URLs that help us turn our online audience into customers for our clients. 
  • We concentrate on making designs, images, and content on each page for our clients. 
  • We measure Clicks and impressions on our client's pages to help our clients reach their goals in their business. 
  • We target through Google AdWords to reach the right customers for our clients.
  • We help our clients to overcome; marketing in different geographical areas through the digital presence and help them to reach out to related local audiences. 

Results

User on this site is 2840

The new users are 1294

Based on the particular keywords searches in Sessions is 5786

The bounce rate of percentage is 45.56%