Google’s advanced search enables customizing your Google searches by using a set of special instructions. The instructions, known as operators and commands, signal Google that you are not looking forward to searching the entire Internet but interested in unique, more specific queries.
In short, Google advanced searches have been designed to run particular, very specific queries Best Digital Marketing Agency in Chennai
The Fundamentals of Google Advanced Search
While being quick and often effective, the basic Google search may not always find what you look for. Extensive and effective research needs to make use of several search tools for covering material that cannot be retrieved by running a basic Google search.
To avoid irrelevant results and get more specific search results, it is essential to use the advanced functions offered by Google. This enables you to find specifically relevant information that may otherwise not be possible.
The commands involved are generally simple but they are not necessarily obvious. Not everyone who makes use of the internet may be aware of these commands and instructions.
Google Advanced Search Operators
Many of us use to type a word, a sentence, or a question when we are looking for something on Google. What most of us are not aware of is the fact that there are different types of search operators that can be used for filtering our search results Best SEO Services in Chennai
The following are the most commonly used, popular operators that may be used separately or in combination:
Basic Search Operators
Exact Search
The most basic search among advanced Google searches, this operator requires quotation marks around the search terms. This informs Google to fetch results for what is exactly inside these quotes. This operator ensures to remove unwanted results while getting the most relevant ones.
You can use the ‘exact’ operator when the expected results contain a precise phrase only. This gets you the exact phrase – less number of articles, but precise ones.
OR Search
To be typed exclusively in the upper case, the OR operator allows users to search for multiple separate search terms. While the ‘exact’ search narrows your search results, the OR search operator broadens the query for bringing more results.
The OR operator can be used in two different scenarios. The first one is when you look for any information that can be found with multiple search terms, such as ‘financial accounting’ or ‘managerial accounting.’ This makes the search wider; articles that have either one phrase or the other will be fetched – producing more number of articles per search.
Wildcard Search
The asterisk symbol is used as a wildcard. It is useful for finding a phrase even if you do not know a specific term in that phrase.
A Few Other Search Operators
Exclusion Search
This search allows you to exclude certain items from search results. This enables conducting an Internet search while ignoring specific results that contain such excluded terms.
Site Search
One of the advanced Google searches, this lets users zero in on specific websites or domains. Using this operator, you may inform Google to search only a specific site, instead of the entire web.
Filetype Search
This search feature helps to narrow down search results to particular file types.
Related Search
It enables finding websites similar to one another. Sites that are in the same ballpark as the one you mention will be listed.
A Few Powerful Tips to Leverage Google Advanced Search for Better SEO