Why is using Google AdWords a good option?
As a smart businessman you’re probably considering spending some money on ads to reach your target audience, build brand relevance, generate leads and increase brand visibility, right? Now that you’ve decided to create ads, the question is where? Somewhere where you get approximately 3.5 billion daily user interactions Somewhere where there are about 300 million unique visitors? Somewhere that is considered to be the battleground to make it or break it for brands?
Somewhere that sounds exactly like… Google Ads.
Just two years after Google became the world’s most used search engine, they released their advertisement functionality. The inception was October 2000 with Google Adwords and recently in 2018, it was rebranded to Google Ads.
WHAT IS GOOGLE ADWORDS?
Google Ads or commonly known as Google Adwords is a paid platform for advertising. This channel of advertising is associated with a PPC format- Pay Per Click. In some cases the charge is also caused by CPM- Cost Per Impression. This is one of the most effective ways to advertise- that drives quality traffic to your brand while these customers are making searches for products or services much like your offerings.
WHY GO FOR GOOGLE ADWORDS?
Google is the world’s busiest and most used search engine and platform. Even if we don’t get into numbers, we know just by behaviour whatever we need, we ask google. Owing to this, google gets about 3 billion user generated queries in a single day. They mean, business. Apart from that Google Adwords as a platform has existed in the digital space for about 2 decades.
WHAT IS GOOGLE ADWORDS?
Google Ads provide an end-to-end platform to you that lets you compose and share real-time or well-timed ads among the desired audience group. What this really means is- the moment your ideal or good-fit customer is in search of a product like yours and goes on any search engine, your business will show up. Once that interest is set with the audience, these ads will passively follow the audience until another time when that need is generated or a complimentary product is in play. After some time of setting up and using these ads, google will also allow you to analyze these ads- if they are working or not serving the purpose
WHY GO FOR GOOGLE ADWORDS?
As an expert digital marketing agency we know the importance of Google Adwords and the potential that rests in this medium to help a brand achieve it’s true state, traffic and visibility. Just in case you aren’t convinced and need another reason- your competitors are using Google Adwords, too and the more you delay, they keep getting an edge over you. If it’s not a part of your paid advertising strategy, our strong advice as the top digital marketing agency in chennai is to include it and use it to its maximum capacity.
Why you didn't get desired results?
If you tried earlier and were unsuccessful in using Google Adwords or did not achieve the desired results, don’t worry and don’t quit. The thing about the digital space is that is extremely experimentative, dynamic and ever-changing. The reasons why your Ads haven’t worked in the past could be because of any of the following factors
Keywords are one of the most important aspects of crafting a thought-through Google Adwords strategy. If you keep your keywords broad, your visibility gets narrower. You’re probably using such keywords that don’t generate the right amount of traffic and thus your brand is getting overlooked.
The Google algorithm works in a way that your quality score is the key factor in deciding where your ad will be placed. If you rank higher than most competitors, your ads are places higher in the cycle. One of the reasons your ads haven’t performed in the past is because of your lack of knowledge in understanding and adapting the dropping quality score.
The thing is, while ads do the job of attracting new leads- the real job starts when the customer lands on your website and is left dissatisfied. Your landing page plays an important role in conversion, so that maybe one of the reasons why your ads haven’t done well for your business too.
Now if you try and cheat the algorithm with niche keywords, but leave the customer experience negative, people get angry and create reviews. It’s literally like a bad referral and that can hurt your brand image in the long run. So, maybe check your brand reviews on Google? It could really be hurting your advertising efforts.
We claim to be the top advertising and digital marketing agency as well as experts in the domain of Google Adwords and when we say this, we mean it. We put our blood, sweat and tears into the job and make sure your ads work for you and that’s how we sleep at night.
Some of the reasons you should consider working with us are below-
● We have the experience. We’ve done this successfully for many years for innumerable brands and businesses. What is unexplored and uncharted waters for you, is sort of our comfort zone. On this ship, you sail first class and we do the heavy lifting.
● After getting to know your goals, objectives, industry, market and business we spend a lot of time learning before we deliver anything. We do exhaustive research, deep dive into finding the right keywords. Only then, we put our efforts into building a cut-throat Adwords strategy for your brand that is guaranteed to work in your favor.
● Not only do we set up your campaigns, but also spend time analyzing its workings. We spend time and resources in reporting, understanding, extracting and then improvising on the plan. If something doesn’t work, we don’t hesitate in calling it out and when something does work, we don’t hesitate in partying it out, either!
● We are really big with audits. Even if you have a solid PPC, we audit deeply into the matter until we find learnings that can either be developed further or be applied to another industry. We are a bunch of superheroes and our superpower is over-analyzing.
● We keep a good track and provide you with all details in a transparent manner. You’ll have complete control over the ship’s anchor, just that we’ll be suggesting the path
WORDS FROM OUR GOOGLE ADWORDS EXPERT
“In these digital times, Google is where the brand image and conversions are formed. Any brand that wants to make it big and is looking for interesting ways of doing the same is required to have an exhaustive google adwords strategy. As a Google Adwords expert agency in chennai, I know the clutter and competition that exists and that’s why I have built unique ways of cutting through the noise and hit the customer at the right spot. ” – Inhouse AdWords Expert
Don’t hold back. Get in touch with us and let us handle the Google Adwords for you so you can enjoy a long night’s sleep. We got this. All you have to do is, reach out and tell us what you need and buy it when you need it!