In the modern digital marketing arena, keyword research is not just a crucial aspect of search engine optimization (SEO); it has become the core of SEO activity as well.

Digital Marketing is pivotal to modern businesses and can include several other things. While some see SEO, SMM as a combined effort of digital Marketing, few others see it as separate aspects. In such cases, hiring a digital marketing agency is seen to be more cost-effective than hiring an in house team.