The SEO process has been evolving, but the one factor that remains unchanged as the fundamental of all the SEO tasks is keyword research. Keyword research is still one of the primary things every SEO professional with any skill level would perform.
Influencing a new website or any existing one that needs to be improved, SEO keyword research and analysis is a crucial process.
The Fundamentals of Keyword Search Volume
Keyword search volume is the estimated number of searches related to a particular keyword in a chosen timeframe. You may make use of Google Keyword Planner to find the keyword volume. Here, search volume represents the average monthly range. It indicates keyword search volume as a range – between, say 1 to 100 and 1 to 1000.
If you feel this gap to be too huge, and wish to narrow down the range, you need not worry. There’s a way to uncover keyword volume exactly by using a method known as the ‘volume forecast feature.’ This gives marketers an idea about a specific search term’s competitiveness as well as overall volume. When contextualized within particular timeframes, this data helps marketers to see how their chosen keywords drive web traffic over time.
Why is Keyword Search Volume Considered Crucial?
Search engines are the vital channels through which visitors and traffic can be attracted, thus making search volume significant. It is very important to target keywords in your content that have actual Best SEO Services in Chennai
Your content will not be visible if no one searches for the keywords that you target. On the other hand, if keywords with very high search volume alone are targeted, it will become difficult to get ranking and compete with bigger websites.
Search volume is crucial from the perspective of the PPC bidding strategy as well. High-volume terms tend to be not only more competitive but also more expensive, especially when they are commercial in terms of intent as well.
Seasonal Vs Evergreen Keywords
Certain keywords may garner an exceptionally high number of searches during specific months as opposed to the rest of the year. A typical example would be “the best valentine’s day gift.” This is a seasonal keyword. You must optimize your content around the trend to effectively meet audiences’ anticipation.
Search queries may be consistent throughout the year for certain terms that are known as evergreen keywords. Such keywords tend to maintain a fairly consistent volume across the year and have steady popularity at all times. You must target both seasonal and evergreen keywords along with a broader scope of keywords related to your niche.
The Major Keyword Research Tools
1. Google Trends
Google Trends is one effective tool to identify the seasonality and overall popularity of keywords. It helps to evaluate keyword search volume data. It offers interesting perspectives such as geographical popularity and the growth and decline data for particular terms and their related topics. This proves very useful to identify branded terms associated with more generic keywords.
2. Google Keyword Planner
Google Keyword Planner is a great tool that offers a wide range of useful data, especially for those who conduct keyword research as a part of PPC campaigns. Google AdWords keyword planner is a very commonly referenced tool to conduct keyword research. It gives a fairly good idea of the following:
- Competition: stating how many advertisers bid for a specific keyword. It helps to know how competitive your ad placement is.
- Local monthly searches: The 12-month average number of queries for a specific language or country for the keyword is obtained.
- Global monthly searches: This is the approximate 12-month average of the user queries for a specific keyword across Google search.
- Approximate CPC: The approximate cost-per-click for bidding on a keyword, the CPC is averaged across all positions Pay per click (PPC) service in Chennai
3. SEM Rush
A competitive intelligence tool, SEM Rush offers a wealth of useful data that includes keyword search volume. A dashboard overview at a glance is available for showing specific keywords. Statistics such as approximate search volume and the CPC and competitiveness of a query are displayed.
You just need to input your specific domain into the domain overview search box in the SEM Rush tool. Scroll down to the organic keywords section and select ‘view full report.’ You can get all the terms the site is presently ranked for.
4. Moz Keyword Explorer
Moz keyword explorer helps you to find keywords within your niche by suggesting keywords that you may not have come up with. By entering your broad industry word and selecting your location, you will be able to get keyword suggestions by clicking on the search button.
Keyword Suggestions are from several sources that SEO professionals commonly access manually during their research processes, such as Google Suggest, Keyword Planner data, related searches, and other sources Best SEO Services in Chennai
5. BiQ’s Keyword Intelligence
BiQ’s Keyword Intelligence generates related keywords to your basic keyword. You can also view more popular questions focused on the search terms and get a better idea about what users are interested in. It is also possible to see the trending topics and searches, thus keeping up with the latest online trends.
The Right Keyword Search Volume
Having done the keyword research, you need to use the data in the right way. While high-volume keywords might bring the most traffic, these are often too broad; if so, they may not result in conversions of Local SEO services in Chennai
Medium volume keywords are more specific and they help to attract significant traffic. Often found with two to three words, these offer the optimal results.
Long-tail keywords are those that have more than three words. These are effective in attracting highly-targeted traffic. Although they are low in volume, they result in high conversions.
You need to evaluate your site authority and content aspirations while deciding about the keyword volume. Is generating more traffic your objective? Or is it increasing the sales of a specific product or service? These factors govern the selection of the keyword volume Best SEO analytics in Chennai
Small businesses will do better with less-competitive, low volume keywords which prove to be specific to their domain. On the other hand, if you have a brand that is well-established online and ranked high, then it is the high-volume keyword for you.