Podcast listenership persistently grows every year, 40% of the US people of 12+ age say they listen to podcasts in some part of the day.
If you are a business owner and considering
podcast for your business, this is the best time to make podcasts about your products and services and gain a massive following. The podcast helps you to increase your audience and grow your business.
In this article we explain how podcast works and how it helps in your business growth.
We don’t know the audience pulse always, Few of your customers reach you after reading your content ( eg: Blogs, Case studies..) While blogs help absorb information visually, podcasts help you grasp information when you are on a run. Whether you are driving or working a podcast helps consume information without really being into it. It even reaches the message to visually impaired people Best SMO services in Chennai
Creating podcasts you can generate more website to your traffic. People don’t need to remember your URL and paste it into google to find you. Your content could simply be found in the podcast channel. Moreover, sharing your podcast is a lot easier than those of blogs.
Well, how do you market your business, you may ask. We at FDM, the best digital marketing agency in Chennai help you with the strategies to place your value proposition appropriately in your message.
Start with own podcast:
For getting started with podcast you don’t need to be a technical person. You must know the best recording tool to record your message and know where to post your podcast. Make sure that you create an attractive thumbnail of size 1400 X 1400 to make it stand out.
Podcast title: Your Podcast title should tell your audience about you. Your podcast title should be effective and needs to create more
attention to the listeners. Having a strong and specific title can help. Most of the podcast platforms allow adding a short description after the title. This helps you to optimize your podcasts on platforms. Optimising content on podcasts takes work. We at FDM, a reputed digital marketing agency in Chennai help you to optimise your podcast effectively to reach a global audience. The content in the blog is also a potential spot to gain more SEO advantage and we give you guidance on the same. Partner with us for the best SEO services in Chennai
Podcast Description: Add as relevant keywords in podcasts as possible, This helps you to show your Podcasts in search engines. Don’t skimp the podcast description.
Guests and Collaborators:
Having guests and collaborators onboard helps gain more traction. This is a type of influencer marketing and helps reach a good number of audience. Make sure you include the names of guests on podcasts banners.
The podcast is a successful marketing channel that most businesses overlook. If you optimize your podcasts well, it not only helps you reach a global audience but also converts your business. If you are still doubtful about it, just think about why a radio channel is still a successful channel to date. Avail SEO, content services with FDM Chennai and witness the magic it creates website designers in Chennai