Customers always expect a beautiful personalized experience after they land to your website and give a quick look to your products and offers. Every online customer is vital for your business growth.
Turn customer from Home page to cart page can’t be easy. You will fulfil your customer needs at each segment of their journey. Sometimes your customers don’t get convinced easily and they get distracted with your interface suddenly.
In this article we explain 8-steps to create stunning Ecommerce website with personalized experience.
Usually, Ecommerce personalization makes it possible to enhance user experience.
At FDM, the Best Digital Marketing Agency in Chennai, help you create personalized e-commerce sites that aligns to your business goals with latest technologies and software, fully integrated with end to end functionality of your website
- Encourage Customers to subscribe to your newsletter:
Customers data vary from industry to industry. If you want to accumulate your customer’s data, ask them to fill in sign-up the form or subscribe to your newsletters by providing services at a lesser price or by giving cost-effective offers to them. Analyse your customer’s data. Spot the common traits like age, gender, location, Interests etc.. for a better understanding of your target audience. After knowing your audience demographics, Execute the targeted campaigns in those demographics.
Once you identify your customer’s behaviour, you will be able to offer as per their needs. Don’t complicate your sign-up form with multiple “Next” steps. Sometimes your customers don’t show interest to enter their data in multiple fields unless you offer them a WoW Offer.
- Segment Email Subscribers:
Distinguish your email lists based on demographics, interests, geographical and etc. You know easily what emails you are sending to your lists. For Example, you have a store, you can identify most of your audience near your location after filtering the data. Be creative and share your store location by offering door-delivery services or any other seasonal offers.seo service in chennai
Remember your email must be short and conveying enough for people to immediately make a decision and find a solution after seeing your email. Include personalization in your email subject line.
- Create personalized Landing pages:
Homepages / Landing pages are the front door of your online store. Make sure your landing page must be optimized. The design should be
giving a warm welcome to your audience or visitors. Know your customer’s behaviour, Display similar products based on your customer last purchases or frequently visiting pages. Try to turn a visitor into a customer with your offers.
Do you need a landing page as a part of your business strategy? We at FDM, the best website designing company in Chennai help you design it just as you want it!
- Personalize pages using visitor location:|
Track your visitor’s location by implementing cookies on your website or ask your customers about their location. Probably you know where your audience mostly comes from. By collecting information you can serve up a better shopping experience for customers.
For Example, Your store has multiple locations, you can tell your audience to select their location and show offers or products in your store near to their location. This means your audience know what you exactly offer to them. If a visitor has selected a US location before, next time you will directly redirect them to US websites product pages by tracking their location.
- Capture visitors before they leave:
When visitors are about to close your site, show personalized offers and display more products based on browsing activity. This is the last chance to convert them as your customer. This is a minimal try to capture their email ids by showing subscribe to our newsletter etc. before they leave your site.
Are you ready to get started with a website? Contact Fdm digital marketing company in Chennai for a persuasive website that sells for you!