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The world is at the finger tips of those who hold good content!
When we set all traditional and newer forms of marketing in a chart, we know content marketing precise tips towards the advanced side. It is a form that gains consumers' engagement in return for great relatable content which is appreciated, liked, shared, and engaged with... Usually, a traditional method of marketing would offer a consumer service that the brand wants to sell in this case, the content tells what your brand and once that content gathers the consumer's attention, it carefully places a product proposition with the content itself.
The process of content marketing has researching, planning, crafting, publishing, and sharing content across numerous channels and platforms that can help reach the content its true potential. Because the content is Sun, distribution is the Moon.
WHY GO FOR CONTENT MARKETING?
In today's competitive online space, any content that interrupts the understanding of the client is no longer considered an advertisement; it's a pop-up that is meant to skip. The key to creating excellent advertising content is to tell a story through inbound marketing strategies and seamlessly integrate products or services.
Creating awareness (industry and product) in consumers' minds and heart space.
Scratching under the surface and building meaningful customer relationships.
Shifting the consumer behaviour from a group of brand loyalists to an evangelist society
Building brand values and increasing brand recall
Initiating organic, healthy, and authentic conversations around the brand.
WHAT ARE THE TYPES OF CONTENT MARKETING?
While content marketing is a vast region, in digital marketing. We understand the need for dissecting various strategies. Each of these verticals plays a unique role in the lives of both a brand and a client. So, without further ado, let's jump into the most famous types of content marketing that exist today.
In the digital world, destiny is dynamic content or video. Consumers connect with the video content of the brands they are interested in. Video content marketing allows you a period to visually present your brand's story or a particular product's offerings or build Reasons to Believe. As more and more netizens tend to watch video content, it's naturalistic to explore this type of content marketing.
You can use the style of content marketing to talk about your brand's values and create a manifesto. A great example of this can be how Nike uses its video content to not show the advantages of wearing Nike shoes but the feeling associated with those who wear similar shoes.
Another way of using video content marketing can be to speak purely about product benefits. An example of this can be how apple uses its videos. It exhibits beautiful product shots of an iPhone, talks about all its features, and then ends the video with its tagline.
Essentially, there is no hard and quick rule to ace video content marketing, just describing a space that's correct for your brand and your consumer's experience with the brand.
Social media accounts are the epicentre where most content rests, picks up, goes around, and starts a conversation. Social media platforms like Instagram, Facebook, and Twitter are where almost all content it is worth anyone's attention is created and posted. Think about it, do you feel yourself a brand lover if you don't follow that brand on the gram? Of course not. Creating success in social media content is as true and unique to your industry as possible.
Some of the brands that do this well are still ruling their category. For example, Zomato's Instagram handle is filled with food-related content. Not only beautiful pictures of food but also all sorts of puns, jokes, and insights that bind us jointly as a country but revolve around food. Similarly, a fashion brand like Levi's has all their content about their product but how beautiful you will look when you wear them. Social media content marketing is about obtaining your brand's ideal image to life.
Now a lot of brands do not fit in the category of visually adorable, lifestyle, FMCG products. How do they use excellent content on social media? For them, it's all about info-visuals. Say your brand is a business magazine or an insurance service- you can't have good looking photos on your Facebook. But you can have enlightening content presented in a visually complementary manner. This type of content is called info-visual or info-graphics. IBM, Wipro, and some other leading brands use this type of content in a great manner.
Paid Ads Content Marketing is a strong form of inbound marketing that has picked up in the last few years. A lot of people are influenced in their buying conclusions by the social image of the brand and even more so by ads on platforms like Facebook, Instagram, etc. Paid content aids you reach out to a much wider range of audience groups. It generates some really quality and fulfilling leads and is known as one of the best ways to provoke more business.
Many e-commerce brands are killing it with paid ads content marketing techniques as they follow your opinion and choices around to give you a holistic view and experience that compels you to make purchases.
Now, almost all content platforms are apart from brands. There are a lot of special content creators that cater to the audience specific to that platform.
• Youtube keeps vloggers, video creator, gamer’s.
• Instagram holds lifestyle and fashion influencers.
• Facebook contains groups like Fitness First etc.,
When a brand decides to drive a conversation towards them via inbound marketing. There is a collaboration that happens between them and such a creator. For example, an audio products brand collaborates with a musician that addresses their listening experience on Instagram made brand visibility and more importantly builds brand credibility. Many more such examples can cite where collaborative content marketing can aid build a brand's case in the mind and hearts of a consumer through the right association.