Although YouTube is one of the biggest and most popular websites, businesses view it only as a video sharing website. If leveraged upon in the right way, businesses can benefit greatly by marketing on YouTube.
Marketing on YouTube is different and businesses must need to understand the nuances of it and use it to their advantage. The following are the tips for marketing on YouTube.
a. Descriptions Must Include Keywords and CTAs
YouTube is the largest platform for people to upload, share or live stream their own videos on the Internet. It is not just a website, it is a powerful search engine too. Since Google owns YouTube the videos hosted on YouTube get ranked well on Google. In order to get more views and rank higher among the search queries you should optimise video descriptions by adding relevant keywords and CTAs.
The title of the video should be catchy and relevant. The description must consist of 1 or 2 concise sentences. Including hashtags in the description will increase the number of people viewing your videos. Hashtags can also be used to highlight key names or events. Adding strong and clear Call to Action(CTA) words like Call us Today, Subscribe in the video descriptions will urge people to take that action and increase the number of clicks. We are the leading Social Media Marketing Company in Chennai offering a wide range of digital services like Internet Marketing, Email Marketing, YouTube Marketing.
b. Don’t focus only on ‘Going Viral’
Which Marketer Would Not want their Videos to ‘Go Viral’? To have their videos getting the most number of likes, retweets, comments and becoming the ‘latest sensation; would certainly be any marketers dream. However, focusing mainly on ‘go viral’ has its own drawbacks. You are creating unnecessary pressure on yourself to get the most number of likes or tweets, the focus moves away from your targeted audience and while the brand gets a lot of attention when the video goes viral this attention is for a short time. Marketers must instead focus on creating quality content on a consistent basis. Looking at for Best Digital Marketing Agency in Chennai for SEO, PPC, Email Marketing, Content Marketing for your brands?
c. Maintain a Consistent Channel Tone and Style
Marketers must decide on the style of their YouTube channel and maintain a consistent style and tone across all their content. This will involve identifying the target audience, the kind of videos the company wants to make, who will act in the videos, what will be the tone of the videos etc. We can help with all types of digital and online marketing. Contact website designers in Chennai
d. Keep Consumer and Corporate Content Separate
It is important to separate consumer videos from corporate ones. In this way, your customers will not get frustrated watching irrelevant video. You can create two different channels focusing on individual and corporate customers respectively.
e. Innovation is the Key to Attracting Audiences
Marketers must focus on innovation and creativity and try to use different video formats in their YouTube marketing campaigns. Examples of such videos include how-to-use videos of the products, videos of discussions with top management, broadcasting company events live on YouTube, Best SMO services in Chennai uploading testimonials from satisfied customers, videos of the company offices and buildings.
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