SMO Vs SMM-What’s the Difference?

Digital marketing company in chennai

Most of us misinterpret Social Media Optimization with Social Media Marketing! Well, though both belong to the same sky, there’s a vast difference between the two. SMM and SMO are stronger together and weaker without one another! It’s similar to Search engine optimization and plays an essential role as part of increasing website traffic. Let’s understand the differences between the two.


Social Media Optimization (SMO):
Social Media Optimization is the process of modernizing your website to make it accessible to social media channels and making it easy for the visitors to share content or blog on different social media channels.
Here are some common techniques that help you to optimize your social media.

  1. Add social sharing widgets:
    Add social media sharing widgets on every blog page. This could send the frequent visitors of your blog to your social media page and give them access to other business services or products. Social media widgets help businesses increase their brand visibility and
    In turn, increase the website traffic.
  2. Optimizing the social pages:
    Creating social media pages is not enough for your business. You need to adapt to the social environment and have a check on how much your social media is optimized for search. This depends on how much information you provide on those pages. That’s why it’s best to add value to your social posts as that’s the place your visitors find snackable content for your site
  3. Share content regularly:
    After the content or blogs are ready, make sure to share them in multiple channels. Adding more content can add more business value. You never know which social media your prospective leads could be landing on!
    Social Media Marketing:
    social media marketing company in chennai is essential for all types of businesses who are reaching their prospects or customers through social media ads. Generally, most businesses target
    their customers in two ways: one is optimizing their social media channels and the other is running social media ads like Facebook ads, Twitter ads, and LinkedIn ads.
    Social media marketing is more focused on achieving branding goals while Best SMO services in Chennai is helping brands reach them!
    Social Media Strategy:
    Having a well-planned strategy is a crucial step in social media marketing. Before you start to create social media campaigns make sure you need to understand your business goals.
    Without a social media strategy, running campaigns is like wandering in a desert.
    Competitor analysis:
    The Competitor analysis plays a compelling role in social media marketing company in chennai. It’s important to monitor your competitor’s posts and their most trending hashtags. There are several social media competitor analyzing tools like buzz sumo, the similar web that helps you effectively hone the process down the marketing funnel
    Branding aspects
    Social media marketing services are all about branding! Make sure that you use snackable content that’s entertaining, adds more value, and enhances the branding aspects!
    We at FDM, the best social media marketing companies in chennai follow the best practices for SMO, SEO and help you win in your Social media game
    Have questions? We’re just a call away!!

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