There is little doubt that the travel and tourism industry is the worst-hit with the coronavirus pandemic. Going further, as the lockdown eases, the market has to find powerful and creative ways and means to recover from the crisis.
In fact, the virus found its way to other countries only as carriers traveled across the border from China to Europe and finally, to northern Italy. Britons staying in Italy, France and Spain unwittingly brought the virus into the UK by mid-February, from where several people were infected as symptoms began to appear across the world.
International Travel marketing
With the introduction of quarantine laws, overseas travel is a hot issue and with the blanket ban now being slowly lifted, air bridges are helping a number of countries connect via airborne travel. For instance, Spain, France, and Italy remain short-haul destinations since the infection rate in the UK seems to have originated from these countries. With matters largely under control, barring local lockdowns, travel companies are at a loss when it comes to persuading people to take a safe trip overseas. This is where the prowess of the best digital marketing agency in Chennai comes in.
Choose the best SMO services in Chennai to highlight the various safety measures that have been put in place across several destinations.
It is all about reassuring the populace that travels although is not risk-free, and yet, can actually be achieved. Digital marketers now have to focus on the new normal and narrow down the ways in which people can get away from negative situations. Social distancing will still apply across several occasions and face masks will become mandatory wherever visitors go. For the immediate agenda, indoor theatre and sporting fixtures will be unavailable, which most travel enthusiasts must accept.
Post-COVID the attitudes, motivations, and preferences of tourists will have changed, perhaps forever, or until the foreseeable future.
Domestic Travel marketing
Marketing domestic travel as against overseas travel is a great option where people should be made aware of staycation options available for them, which can garner considerable appeal. Any mode of transport may be used by families and day-trippers. Interstate travel may also be encouraged with dictates as to how long they might stay at a hotel.
For digital marketers, it means a lot of planning, and persuasive skills to get domestic guests comfortable with traveling interstate.
In the end, marketers must resort to empathy as they open a new chapter for travel marketing post-COVID-19.