The advent of digital marketing has empowered even small companies to expand their businesses to new horizons. Using effective digital marketing strategies, companies can create brand awareness and expand their business on a global scale. However, it is easier said than done. Many companies have understood the power of digital marketing and have invested their time and money to come up with effective digital marketing campaigns to rank higher in Google search results.
Companies have dedicated in-house digital marketing specialists and also partner with third-party digital marketing service providers to get on top of Google SERP (Search Engine Results Page). If you are not familiar with the best SEO practices, you can partner with digital marketing companies to fuel your growth. You can google for companies near your locality such as digital marketing companies in Chennai or digital marketing agency in chennai to identify and partner with them.
To complicate matters further, Google changes its algorithm of search engine ranking from time to time. One has to keep himself updated with the latest guidelines and algorithms to rank higher in the search engine results. Below are some of the proven effective ways to bring your company to the first page of Google results.
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Increase Domain Authority
Domain authority refers to the potential the website has in ranking higher on search results. Higher domain authority has a direct positive correlation on search results. This is probably the most important metric that you have to consider when you are looking to improve your website ranking. The domain authority score is calculated primarily based on the number, relevance, and quality of back links. However, your website won’t rank high just because it has a high domain authority. In simple terms, all websites that rank high have high domain authority. But not all websites that have high domain authority rank higher in Google search results.
Write Quality SEO Optimised Content
You will have to provide quality content to users that are informative and meaningful. The content should be devoid of spelling mistakes and grammatical errors. Use third-party tools to check against plagiarism and make sure your content is 100% unique. Generate a list of keywords by doing thorough market research and enrich your content with those keywords. Google’s algorithm shows the latest content to its users. Hence, you have to focus on content freshness and update your content periodically to improve the chances of ranking higher in Google search results.
Generate Quality Do follow Back links
Google takes the number of back links generated by your website into account while showing the search results. When other websites and blogs cite your website, Google recognises your website as a reliable source. Hence, Google will show your website at the top of the search results. Google’s algorithm takes the quality and relevancy of the back link also into account. Only do follow back links will be considered for search engine ranking. The No follow links can bring more visitors to your website; however, it does have any direct effect on improving search results.
What are No follow Back links?
The websites that give you a back link will use the tag “rel=no follow” in their HTML code. This is an instruction for Google bots not to follow the back link. The websites use this to prevent being spammed with back links.
Increase the Page Loading Speed
Optimise Your Website for Mobile Devices
The number of mobile users has increased rapidly over the last few years. Several studies conducted show that the number of people browsing through mobile has increased phenomenally. Almost 40% of people worldwide browse only through their mobile. Google’s mobile-first index algorithm rolled out in 2017, considers the mobile content of a website in calculating search engine rankings. Hence, optimising your website for mobile devices will help your rank higher in search results.
You can optimise your website for mobile devices by having a responsive design and improved page loading speed. The mobile version of the website should retain all the content, including text, images, and videos that are in the desktop version.
The images used in the website should be compressed and optimised for the mobile view. The design layout and the user interface must be simple and friendly to the users.
Run Email and Social Media Campaigns
Running email and social media campaigns will help in bringing more visitors to your website. Google considers web traffic as an important metric to determine the search results. If more people visit your website, Google will consider your content as informative and useful. As a result, Google’s algorithm will rank your website higher in its search results. You can send out newsletters and emails to the target audience at periodic intervals to bring them to your website. You can also use Quora, Instagram, Reddit, and Yahoo Answers to promote your content.
Keep Yourself Updated with the Latest Google Algorithms
Google rolls out updates with new guidelines and algorithms from time to time. Each update will bring in some new metrics to calculate the search results. Digital marketing experts come up with innovative and sometimes illegitimate strategies to improve website ranking. In order to prevent this and make the ranking algorithm foolproof, Google constantly comes up with new guidelines. So, it is important to keep yourself updated and follow the latest guidelines on SEO and SERP. Not following the guidelines will not only result in poor ranking, but your website may also be penalized.